No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

EDITOR’S NOTE: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm.

If you've been following the latest trends in how grocery stores are run, you may have heard about dynamic pricing. The strategy, which also goes by several other names including algorithmic pricing ...

The recent controversy over Wendy’s pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy’s new president ...